What is FICOD-09

Fostered by the Ministry of Industry, Tourism and Trade together with the Secretary of State for Telecommunications, FICOD was set up in 2007. Its organisation was entrusted to Red.es and its mission, within the frame of the Avanza Plan, is to develop and strengthen the Spanish digital content industry, with special focus on Spanish speaking markets.

Importance of the Spanish language in the world:

• About 450 million Spanish speakers
• More than 102 million Internet users

FICOD has become a benchmark meeting point for professionals involved in television, cinema, music, interactive digital entertainment, animation, education, audio-visual production, digital publications, user generated content (UGC), social networks, blogs, interactive advertising, etc. The entire value chain of the sector is represented: distribution, devices, finance, training, internationalisation, audiences, pay-per-view media, public policy, digital television, audiences, e-commerce, etc.

• Spanish industry, and by extension the entire Spanish speaking market, needs to increase its international visibility in the face of the flood of digital content coming from the United States and Asia.
• In percentage terms, the proportion of GDP spent on the Spanish digital content industry is below the levels of its European counterparts.

The over 15,000 delegates and almost 300 accredited communication media representatives are proof of the growing interest in FICOD.

Objectives

• Developing and strengthening the international digital content industry.
• Developing and strengthening digital content for Spanish language markets.
• Almost 450 million Spanish speakers and more than 102 million Internet users.

FICOD is a meeting place for professionals involved in television, advertising, film, music, video games, digital publications, online training, user-generated content (UGC), digital journalism, interactive advertising, etc.