Programme FICOD-09
This was the programme that we were able to enjoy at this year's FICOD 09. You will be able to use it access the videos of the various speeches and round table discussions that have taken place over the past three days of meetings.
This programme also enables quick and easy access to files on the sessions and the various speakers we have had the pleasure of hosting this year.
We hope you will find it useful and be able to enjoy these master class videos as many times as you like.
TUESDAY NOVEMBER 17, 2009
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Hour |
Room 1 |
Room 2 |
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8:00 - 10:00 |
Credentials |
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10:00 - 11:00 |
Auditorium: Official Opening Video |
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11:00 - 12:00 |
SP01: Auditorium: Kevin Spacey - Actor and film producer. Key note session followed by an interview with Manuel Campo Vidal Video |
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12:15 - 13:45 |
CGU02: Does a Viable Business Model Exist? Video The large increase in the number of social network users will be the basis of a still unknown business model (around 70% of net users are social network users). The information included in the profiles could be a great asset for highly-effective campaigns, but it could be perceived as an attack on user privacy. On the other hand, there may be paid or subscription value added services. What other strategies will make it possible to get a profit out of the efforts invested in these projects? Chairperson: Speakers: Koro Castellano - Managing Director - Tuenti |
GEN03: e-Commerce for Digital Content Video Digital content is one of the priority objectives in the development of e-commerce. The capacity to manage a great number of references without raising overhead costs and the immediacy of a delivery that does not require physical distribution resources make it so that this is the natural way to sell these products. However, with inter-annual growth of more than 25%, there is still much to be done to reach significant numbers as far as the potential of this form of commerce... Chairperson: Speakers: Elena Álvarez Rivero - Director of New Digital Business - BBVA |
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14:00 - 15:30 |
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15:30 - 17:00 |
OD01: The Games We Get Caught Up In: Online Interactive Digital Entertainment and Digital Content Distribution Video Interactive Digital Entertainment is the sector that better knows how to make the most out of the Net: online distribution, virtual worlds, players’ social networks, games on social networks, etc. There have been great examples of success and failure. Interactive Digital Entertainment on the Net: present or future? What are the trends of innovation? Do we understand the behaviour of the players/consumers? Online distribution worldwide accounted for 32.6% of the global videogame market in 2008, led by the Asia-Pacific region where 43.5% of the videogame market revenue comes from online channels. Chairperson: Speakers: Víctor Ruiz - Director of Development - FX Interactive |
AUD02: Media, Content, Devices: How To Make the Audience Loyal? Video Currently, 30% of the new cell phones sold are smart devices with advanced multimedia features. Against this backdrop, audiovisual productions use all possible means to reach the audience and use the characteristics of the audience to define innovative strategies for the most extensive broadcast of their content and for audience loyalty. Moreover, they create new consumer patterns. Chairperson: Speakers: María Concepción Ferreras - Country Manager Youtube - Google España |
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17:15 - 18:00 |
SP02: Auditorium: Bernardo Hernández - Worlwide Director of Marketing for consumer products - Google - Video |
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18:00 - 18:45 |
SP03: Auditorium: Jordi Ribas - General Manager, European Search Technological Center - Microsoft Video |
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19:00 - 20:30 |
MUS01: Record Industry? Video The record industry business has suffered the greatest changes with the development of the Internet. Its traditional record sales business decreases each year (in 2008, the traditional Spanish market fell 13% with respect to 2007) and the online distribution of music has developed more innovative business models (iTunes, Spotify…), with online distribution accounting for 21% of record market revenue. Chairperson: Speakers: Nerea Igualador - Digital Sales Manager - Warner Music Spain |
PUB01: The Clear and the Obscure of Online Advertising for 2009 - A First Assessment Video Internet advertising saw 26.5% growth in 2008; however the sector faces some problems: lower unit cost, audience fragmentation, overpopulation of the media and the difficulties the media is going through. How to make the online media profitable, audience measurement…Standardization of online advertising measurement. Plus, the new structure of advertising agencies and the skills the new sector professionals must have will be analyzed. Chairperson: Speakers: Joshua Novick - CEO - Antevenio |
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Hora |
Room 3 |
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15:30 - 17:00 |
GEN06: The Cathedral of New Technologies: An open space for converting innovative ideas into projects with value. Video Innovation is receiving all the headlines lately as one of the major motors for getting out of the crisis. But, do we really know what innovating consists of? What is the best way to convert our ideas into something of value? How can an SME innovate? Is having an original idea enough? These and other questions will be answered at a round table in which reknowned experts in this field will participate. It will also be the scene for the presentation of the projects with which the City of Madrid hopes to boost innovation in business and social areas. Chairperson: Speakers: Alejandro Arranz - General Director for Innovation and Technology - City of Madrid |
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19:00 - 20:30 |
GEN07: Made in/Made by Spain: Challenges of US Content Models Video The Project Made In/Made By Spain is designed by the Spanish Ministry of Industry, Tourism and Commerce through the Secretary of State for Commerce and is being carried out by the Spanish Institute for Foreign Trade (ICEX) and aims to achieve the most institutional and commercial support possible for the companies and sectors that may be the largest focal points in the recovery plans made by Barack Obama´s administration. This is the framework for discussing the strategic issue of the models that Spanish digital content must follow for an ideal promotion and distribution in the United States market so that it may have the greatest possible impact on this market. What strategy should be followed to achieve this? What is the distribution process? What kind of protection will this content receive? Chairperson: Speakers: Bernardo Hernández - Worldwide Director of Marketing - Google
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WEDNESDAY NOVEMBER 18, 2009
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Hour |
Room 1 |
Room 2 |
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8:00 - 9:15 |
Credentials |
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9:30 - 10:30 |
SP04: Auditorium: Paul Brown - Vice President Strategis Partnerships - Spotify - Video |
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10:45 - 12:15 |
PRE01: Digital Publications: Formats - Devices - Contents. Where is the digital book heading? Video There are high expectations for transforming the traditional book business, in fact, 80% more ISBNs for ebooks were registered in 2007 than in 2006. But, so far, the digital publications market in Spain continues to be of little significance. The device manufacturers seem to be waiting on the publishers. There are many formats. The press is not taking a position. There are no distributors... What will it take to get the market going? Chairperson: Speakers: Ángel María Herrera - CEO - Bubok |
GEN02: Digital Distribution Strategies: Which Business Models Are Working? Video Advertising, pay-per-use, subscription, streaming vs. downloads. Which business models are going to get stronger? Will they be specialized based on the type of content (UGC, series, films, music videos…)? What lessons should the audiovisual world learn from the music sector experience? Chairperson: Speakers: José González Díaz - Director of Multimedia Development - Telefónica Spain
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12:30 - 14:00 |
GEN05: The mobile phone as a privileged space for participation, communication and entertainment Video Following the revolution of Internet communication deriving from the social networks, the new frontier in the development of these spaces is the mobile phone, which provides a fundamental added value: immediacy, regardless of location. More and more users are connecting to social networks via their mobile phones (expected to reach more than 300 million users in 2012). But not only social netowrks, the new terminals are platforms for all types of content: from videogames to educational content to film, music, augmented reality based services.... Chairperson: Speakers: Pablo Barallat - Content Director - Vodafone |
AUD01: Sector Outlook After Analogue Broadcasts End Video Elimination of advertising on TVE, end of analogue broadcasts (in May 2009, total analogue audience share was lower than the total audience share for DTT and paid TV for the first time), HDTV, paid DTT, new production formats, convergence of traditional, online and mobile television (mobile TV doubled its revenue in 2008). The audiovisual sector is in the midst of a revolution; we shall attempt to analyze the keys to the future of this revolution. Chairperson: Speakers: Eladio Gutiérrez Montes - President - Impulsa TDT |
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15:30 - 17:00 |
PUB02: Online Brand Reputation Video Internet is a medium that is open 24 hours a day, every day of the year. Millions of entries in blogs and web pages are generated every day. Social networks and the increase in their users make it even more possible for consumers to participate as they can insert comments on other people, news and also on companies, products and services. Numerous opportunities have arisen because of these phenomena, but they are not always used in the most appropriate manner. This roundtable will debate the reasons why a company must take care of its reputation on the Internet and the tools available to do so, what is required of the professionals that have to carry out this task and what problems companies have had and how they have reacted to them. Chairperson: Speakers: Ismael El-Qudsi - Head of New Media - Havas Digital |
GEN01: Risk Capital and Business Angels: Where are the Opportunities for Investment in Digital Content? Video In the scope of Risk Capital, the figures indicate that the technology sector is not among the financing priorities (in 2008, 70% of the volume invested was aimed at non-technology companies). Is the digital content sector reserved for specialists? How does an investor mitigate the inherent uncertainty in this type of business? The objective of this investor roundtable will be to share the projects they have invested in or uninvested in over the last few months and which they believe are going to be the best businesses in the upcoming months/years. Chairperson: Carlos Blanco - CEO ITnet and Organizer of First Tuesday Jamien McCullum - New Cycle Capital |
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17:15 - 18:00 |
SP05: Auditorium: Ignacio Pérez Dolset - CEO of Ilion Animation Studios y Pyro Studios |
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18:00 - 18:45 |
SP06: Auditorium: Christian Lindholm - Partner and Director - Fjord - Video |
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19:00 - 20:30 |
SI03: Digital Content in the New Context of Education Video The development of Digital Educational Content is the next step towards bringing the ICTs into the classrooms. After having made significant efforts in recent years to deploy infrastructures in the classrooms, governments have launched the School Programme 2.0 and they have focused on the availability of educational material which gives value to technology in education. Initiatives like the Agrega Platform (with more than 130,000 shared items) and experiences from other countries like the United Kingdom will be reflected upon as we think about the future of Digital Content applied to Education. This need for digital educational materials brings causes us to reflect upon questions like: Chairperson: Speakers: Juan Tomas Martin - Presidente - Wikisaber |
GEN04: Banking 2.0: A New User Experience Video Micro-credits, P2P loans, Social Networks: UNIENCE, MONEYTRACKING, COMUNITAE.COM with more than 10,000 users in just a few months. The financial services world is a major technology consumer and a documentation generator that has been a Net user from the beginning and its activities evolve along with the new Internet trends. Chairperson: Speakers: Nicolás Oriol - Founder and CEO - UNIENCE |
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Room 3: International Conference on Intellectual Property in the Digital Environment |
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10:45 - 12:15 |
JPI01: Policies and legal measures on the protection of intellectual property rights in the digital environment Video Chairperson: Speakers: Mr. Víctor Vázquez - Senior Legal Counsellor, WIPO |
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12:30 - 14:00 |
JPI02: The fight against activities that violate intellectual property rights on the Internet. Video Chairperson: Speakers: Ms. Maite Arcos - Managing Director, Redtel |
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15:30 - 17:00 |
JPI03: The point of view of intellectual property rights holders. Video Chairperson: Speakers: Mr. Dan Glickman - President, MPA |
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17:15 - 18:00 |
SP10: Auditorium: Mr. James Boyle - Proffesor of Law - Duke School- Intellectual Property Rights in the new digital society Video |
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18:00 - 18:15 |
SP11: Auditorium: Mr. Jesús Banegas - President of AETIC (Asociación de Empresas de Electrónica, Tecnologías de la Información y Telecomunicaciones de España) Intellectual Property Rights and the development of new services in the new digital society. Video |
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18:00 - 20:00 |
JPI04: The Web 2.0 and its implications on intellectual property rights Video Chairperson: Speakers: Ms. Raquel Xalabarder - Professor, Universitat Oberta de Catalunya (UOC) |
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THURSDAY NOVEMBER 19, 2009
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Hour |
Room 1 |
Room 2 |
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8:00 - 9:30 |
Credentials |
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9:30 - 10:30 |
SP07: Auditorium: Nolan Bushnell - Founder - Atari - Video |
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10:45 - 12:15 |
PRE02: The Press in the Internet Era: New Channels and New Modes of Consumption Video The transition from paper to digital media has brought about a serious drop in revenue for the press sector (9.1% less in 2008 than in 2007). Its future depends on the development of new means of presentation, new ways to make money (subscription, micropayments) and better value enhancement for the advertising media, all in order to best adapt the expectations of the new content consumers. Chairperson: Speakers: Cristina Martin - Director of Development and Digital Operations - El País
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AUD03: Considerable Investments and Great Uncertainty: Keys to the Great Business of Animation Video With investment figures that reach several tens of millions of Euros for a single production, the animation industry in general and the Spanish industry in particular, have shown year after year that it is possible to be successful in a business that requires significant doses of audacity and talent. Chairperson: Speakers: Sergi Reitg - Managing Director - Imira Entertainment |
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12:30 - 14:00 |
OD02: Animation, Video Games, Music: Have We Learned to Exploit the Commercial Potential of Digital Creations? Video Spain is the fourth largest videogame consumer market in Europe and the sixth world-wide. This situation contrasts with the fact that only 0.9% of the European videogame production comes from Spain, with its large growth potential. Video games go to the big screen, films that come with the games, musical editions with video included, games that include musical hits… The digital format of the creations makes it so that the film- animation- video games-music convergence is easier and more natural. What is and what will be the relationship between the different industries? Chairperson: Speakers: Albert García Pujades - CEO - Nikodemo Animation |
SI02: Healthcare 2.0: A New Health Framework or a Passing Trend? Video In light of the opportunities presented by the web 2.0, this roundtable will analyze how health-related digital content is generated and made available through the new 2.0 tools. The members of the roundtable will present their views on how these tools affect patients and health professionals and their impact on how healthcare is provided. Moreover, the maturity of the public health systems for adopting these tools and its current position within healthcare strategies will be analyzed. Finally, there will be a debate on the business models that are flourishing in Healthcare 2.0 and the business opportunities that this sector is beginning to see. Chairperson: Speakers: Joan Guanyabens - Secretary of Strategy and Coordination - Department of Health, Generalitat of Catalonia |
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14:00 - 15:30 |
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15:30 - 17:00 |
MUS02: Music Spreads Through the Net Video Music creators and singers are receiving more and more product revenue from sales that are not directly related to the traditional record industry: concerts (in three years, concert revenue has increased more than 100%), merchandising, videos, videogame soundtracks and music downloading from this. The Net offers new possibilities of connecting musicians and their creations with their audiences. At this round table, we will debate the future of the music business under this perspective. Chairperson: Speakers: Miguel Ángel Díez Ferreira - CEO - Red Karaoke |
SI01: O-gov: Reusing Public Sector Information Video Reusing public sector information can facilitate the creation of new products and services based on this information by the private sector. There are some successful examples in our country, but it is also important to take a look at some cases that have been developed internationally. In the European Union, the reuse market is estimated at between 26 and 47 thousand million euros, which gives an idea of the economic importance of Public Sector Information.
Chairperson: Juan Pelegrín - Administrator - European Commission |
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17:15 - 18:00 |
SP08: Auditorium: Stewart Butterfield - Co-founder - Flickr - Video |
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18:00 - 18:45 |
SP09: Auditorium: Filmotech Presentation Video |
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19:00 - 20:30 |
AUD04: Technological and Commercial Innovation for the Future of Film Video Revenue from traditional business in the film industry fell in 2008 (around 4% at the box office, 23% in film sales/rentals). For this reason, the new forms of business are opening up. From a distribution side, the future of film is going through a technological update which, besides reducing the costs of distributing the content, makes possible new applications that increase and differentiate the current offer. And from a production side, it is necessary to generate content that takes advantage of these innovations and provide a global scope to the content created in order to compete on equal footing with the market leaders. This round table will discuss the future of film from the perspectives of both of these links in the supply chain. Chairperson: Speakers: Fernando Evole - CEO - Yelmo Cineplex |
SI04: O-gov: Citizen Empowerment - active listening Video The Net is a medium that facilitates the expression of many different points of view and allows citizens’ voices to be heard. At this roundtable, we will share different kinds of initiatives that aim to encourage citizen participation and how the new media make it possible for citizens to participate more actively in society. Chairperson: Speakers: María González Veracruz - Member of the Regional Parliament of Murcia and Head of Innovation and ICT for the PSOE |
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