Presentation
Fostered by the Ministry of Industry, Tourism and Trade together with the Secretary of State for Telecommunications, Ficod was set up in 2007. Its organisation was entrusted to Red.es and its purpose, within the frame of the Avanza Plan, is to develop and empower the Spanish Digital Content Industry, with special emphasis on Spanish speaking markets.
Importance of the Spanish language in the world:
- Almost 450 million Spanish speakers
- More than 102 million Internet users
Ficod has become a benchmark meeting point for professionals involved in television, cinema, music, interactive digital entertainment, animation, education, audio-visual production, digital publications, user generated content (UGC), social networks, blogs, interactive advertising, etc. The entire value chain of the sector is represented: distribution, devices, finance, training, internationalisation, audiences, pay per view media, public policy, digital television, audiences, e-commerce, etc.
- Spanish industry, and by extension the entire Spanish speaking market, needs to increase its international visibility in the face of the flood of digital content coming from the United States and Asia.
- In percentage terms, the weight of Spain's digital content industry in the country's GDP is below the levels of its European counterparts.
More than 9,300 attendees and almost 300 accredited communication media are proof of the growing interest in Ficod.
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